The Beer

India Pale Lager

This classic American beer traces its recipe back to the era of bold, full flavored beer that dominated the heartland of the US in the mid-20th Century. It is a tribute to the brewing tradition of this classic era.


This beer is a highly drinkable blend of Lager and IPA with broader malt flavor, including a subtle sweetness, thanks
to a unique blend of American malts, including caramel malts. It delivers a bolder, more complex bitterness than most
mass brewed American beers, thanks to premium hops from the Pacific North West, particularly cascade hops.


Hopping is nearly double that of American mainstream lagers, as indicated by the high IBU level.
This pleasing bitterness has a slight herbal character. This beer is bigger and more satisfying than mainstream beers,
with 5.7% ABV and 21 IBU’s.


Pre-Prohibition recipe

Pre-prohibition beer recipes conformed to traditional 19th Century lager principles because the brewers of
those beers were from classic european brewing centres.


ROUTE 66® Pre-Prohibition beer is high quality lager with pilsner character and this beer is only made from
malt, hops, water & yeast with no additives as beer was brewed in America until 1920 before prohibition.


Refreshing, clear malt and fresh yeast character, clean flavour and aroma, satisfying background bitterness
with medium strength 4,9% ABV.


This beer is bigger and more satisfying than mainstream beers, with 5.7% ABV and 21 IBU’s.Route 66® Beer is a brand with instant heritage.

The Road

Route 66 is justifiably the most famous road in the world. The opposite of the impersonal interstate. It connects the Midwest with the West Coast of America. Along the way it transcended its role as a mere road, became the stuff of legend and the path to the Promised Land. Millions of people have travelled this road. They are the heroes of this story. Refugees from every country made this life or death journey to America, often their ultimate goal being the Sunshine State of California.
America offered hope and opportunity and Route 66 became the road to travel on to make your dreams come true.
This cross country trip became a cultural icon and a monument to crazy Individuality. The weird and wonderful roadside attractions often reflected local history and lore, inviting you to stop a while. Dramatic rugged wilderness and historic sites together with neon signs, drive-in restaurants and friendly motels make this an unforgettable experience.
Over the last 86 years the legend has grown and become ever more important to Americans and the world. Travellers and adventurers know that this is more than just a journey from here to there. It’s a way of being. It’s a state of mind. It’s part of what makes America great.
Let’s keep it that way. Let’s celebrate.

News & Events


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